This project is the result of a multi-disciplinary collaborative design studio. Our purpose was to research a digitally native brand to understand who they are today and where they want to go. Through brainstorming sessions, we were able to draw inspiration and define our strategic approach for the brand's future retail environment. Using the principles of slow fashion, we developed a design strategy, brand experience, and final design proposal to be reviewed by a jury of professionals from across the country.
First Floor Entry
Product Life Cycle and Materials Sensory Experience